User Experience Design

Get a clear understanding of your customers, how they use your website, and the features that will help you convert prospects into buyers. We also want to better understand your core business processes.

Our team of experts will take an in-depth look at your competitors and their websites to learn their strengths and weaknesses to better help your company stand out from the crowd.

As a B2B company, you likely have a variety of core customers. Effective marketing starts with clear customer personas. What are their biggest concerns? How can you solve their problems? What appeals to them most?

What does your customers' buying journey look like, and how is that journey represented on your website? Providing the right information, products, and clear next steps at the right time will help your customers convert.

Proper information architecture is the building blocks that ensures other business-critical projects like your data and analytics, your catalog structure, SEO, and more function the way they should.

Your website isn’t just a digital warehouse for your products — it’s a valuable tool to educate and build a relationship with your customers. The right site content can help you stand out from your competitors, get discovered on search engines, and provide valuable resources that keep your customers engaged.

Wireframes will help your team get an idea of the overall layout and visual design of each page on your website before it goes into production.

Our experts will establish a comprehensive design system the defines the rules for how a user interface’s recurring components, style settings, and interactions will appear.

Our team will build a prototype of your website so you can see how different pages will look, test new features, and ensure your new website provides the experience you expect.

The path to purchase should be as smooth as possible, but many B2B ecommerce sites have unnecessary friction which ends in abandoned carts. Usability testing helps identify and address those barriers.

Your website is required to comply with the Americans with Disabilities Act (ADA), addressing a number of factors to make your website more accessible to users with disabilities. These accessibility features include alt text on all images, an appropriate level of color contrast, captions on videos, and the ability to navigate the site with a keyboard. If your website is out of compliance, your company could face fines and/or legal action.