Stauffer Glove & Safety

The Challenge

Stauffer Glove and Safety, a PPE distributor that carries a broad range of safety equipment, needed a fresh approach to their digital commerce operation. In its initial consultation with Xngage in 2018, the company knew that ecommerce was the future and wanted to empower its clients to self-serve 24/7. Stauffer had a vision to grow its business and expand its geographic reach, but it also had a few other goals in mind:

• Unified Ecommerce Experience for Separate Audiences: They had two websites for B2B and B2C customer bases, and they wanted a single experience across both of them. It was an imperative to maintain customer-specific product catalogs with their very diverse regulations. The company also wanted to optimize compliance as well as B2B ecommerce customer experiences.
• Integrate With Its Homegrown ERP: Stauffer had a custom ERP, so making sure its new ecommerce operation could integrate with its ERP and other mission-critical systems was a huge concern.
• Vendor-Specific Merchandizing: The Stauffer marketing team wanted to be able to promote products from specific vendors.

The Xngage Solution

• Ecommerce Strategy: The Optimizely Configured Commerce platform was a natural fit for Stauffer Glove and Safety, not only because of its many out-of-the-box features – like customized catalogs – but also because of its customization capabilities.
• Ecommerce Implementation: Stauffer had an extensive list of integrations for its new website, and Xngage helped to customize the B2B ecommerce platform and implement a plan to better enable API technology. This positioned the Stauffer B2B ecommerce solution well, not only for the major upgrade, but also for any incremental changes as the business evolved.
• User Experience Design: The Xngage UX experts focused on making the buyer journey as seamless as possible, including designing a one-page checkout. As the ecommerce operation has evolved, Stauffer and Xngage’s user experience design team have worked together to make sure the site maintains a modern look and feel to keep up with customer expectations.

The Results

During the 2020 pandemic, Stauffer Glove and Safety saw a massive increase in demand for its PPE supplies. Thanks to its powerful new ecommerce environment, the company was able to handle the unprecedented increase in orders.

Stauffer is now able to service both its B2B and B2C customer base, all from one platform. The ability to have a single experience across customer types helped to reduce the inefficiencies of the buying experience. The company reported that its customers found the user experience intuitive and easy to use.

As time has evolved, the new overall technology environment has yielded quicker and less-expensive upgrades adding to better IT expense management.