Xngage Leadership

Co-founder and managing partner of Xngage, Joe has decades of leadership in ecommerce execution. He is passionate about helping businesses compete digitally and is razor-focused on creating the most desirable digital services offering in the industry.

As co-founder of Xngage, Charbel blends technical and creative skills to provide technology though leadership in envisioning our clients' digital and growth capabilities. As former CTO of Remesh, an AI-powered research platform, he led the productization of the CX services.

With over 15 years of experience in managing large-scale ecommerce implementations, Joe Dayton brings a wealth of expertise to his role as Vice President of Operations at Xngage. Joe leads the Operations and Project Management teams, driving excellence and efficiency in every aspect of our projects. His extensive background allows him to seamlessly coordinate between clients, partners, and delivery teams, ensuring that each initiative is executed successfully and exceeds expectations. Joe’s commitment to operational excellence and client satisfaction makes him a pivotal force in our mission to deliver digital commerce success. He has a degree in business administration from Bowling Green State University.

Joe is married with two sons, and actively contributes to his community as a coach for youth football and baseball. His passion for teamwork and development extends beyond the office, inspiring the next generation on and off the field.

Xngage Vice President of Commerce & PIM Solutions Scott Merical helps our clients with their B2B commerce, PIM, system/solution architecture, and enterprise architecture. He worked for more than six years in IT at an industrial supplier, where he gained valuable experience in B2B. From there, Scott worked for a large digital agency and rose up to senior director of technology, overseeing a large team and large projects utilizing the major commerce solutions (SAP Hybris, HCL/IBM). This is where Scott acquired his knowledge in solution delivery and exceeding expectations to build raving fans.

Scot has a degree in systems analysis from Miami University and an MBA from Baldwin Wallace University. He is married with two wonderful daughters and a Bernedoodle dog.

Xngage Director of Software Engineering Zach Bussinger provides technology leadership and best practices to deliver world-class solutions for Xngage clients. He has a degree in computer science from Kent State University, and he specializes in: 

• eCommerce, CMS, and PIM
• Architecture design
• Agile methodologies
• Cloud Integration (Azure, AWS)
• Microsoft stack (C#, .NET, SQL Server)

Becca leads our Digital Growth Services team, delivering analytics, marketing strategy and SEO services to our clients. With her strategic approach to measuring business impact, her team focuses on empowering our clients to understand the performance of their digital web properties using the metrics that are most important to B2B.

Becca has a Masters in Business Administration with marketing concentration from Cleveland State University and her Bachelors in English, Psychology, and Communications from Lake Erie College. She’s passionate about data-based and backed marketing strategy, traveling with her husband, and hiking with their two dogs.

Bringing nearly 20 years of experience working for international design agencies, Chad O’Malley is Xngage’s Director of UX Practices. Featuring a varied background in ecommerce design, brand development, marketing collateral and more, Chad incorporates all these aspects of the design field into a unique perspective for Xngage’s clients.