At this point, most manufacturers and distributors have at least some analytics for their ecommerce operations. Whether it’s standard analytics on the backend of an ecommerce platform or basic reporting set up in Google Analytics 4 (GA4), these companies usually have at least some insights into their operation’s performance. But we often find that B2B organizations are lacking when it comes to strategic, customized reporting and a designated, qualified team member who monitors these reports and provide data-backed guidance.
We believe that a strong analytics foundation is so necessary to ecommerce success that we require any clients who are looking to utilize our other digital growth services like SEO or digital advertising. In order to get the clearest understanding of your performance and identify strategic next steps, every B2B organization needs a holistic analytics program.
Customize Reports for Your Unique Goals
B2B is inherently complex, and each organization has its own set of unique goals and challenges. A standard analytics report cannot even touch the depth and breadth of information required to make smart, data-backed decisions in service of those goals.
If you’re not experience with ecommerce data and analytics, it can be difficult to know what you should be tracking. At Xngage, we’ve worked with more than 70 B2B organizations to implement and grow their ecommerce operations. We have a deep understanding of manufacturing and distribution, and we bring that experience to your analytics reporting. We are capable of crafting custom tracking and reporting on nearly any aspect of your ecommerce operation.
Our standard reports are around 15-20 pages, but we can expand our reporting to meet your organization’s changing needs.
Identify Roadblocks in Your Buyer Journey
Even on the most modern and well-managed of websites, there can be hidden roadblocks that are keeping your customers from converting on a sale. While working with seasoned user experience (UX) design professionals can help identify and solve some of these challenges, a comprehensive analytics program can be the canary in the coal mine. Your customized reports can give you an idea about where your customers might be getting stuck in their journey – or worse, abandoning it all together.
Here are some examples:
- Is your customer registration form too long?
- Is your check-out process to complex?
- Are your customers struggling to find what they need?
- Are they searching for products you don’t offer online?
Optimize Your Digital Marketing Initiatives
With a comprehensive analytics program, your organization can optimize your digital advertising initiatives. With the right data in place, you can have improved insight into which audiences are most likely to convert. You can also gain insight into what topics and products interest your customers. You can use this information to create new educational content and enhance your product data. You can tailor your digital marketing campaigns to your audience’s unique interests.
Power Up Your Analytics with a Free Ecommerce Assessment
If your analytics aren’t providing you with the necessary data points to make better business decisions, schedule a free ecommerce assessment with the experts at Xngage. Our team will evaluate your current analytics program, tech stack, and unique goals and challenges. We provide custom recommendations for strategy, technology, and opportunities for innovation to grow your ecommerce operation.