Werner Business Challenges
Drive revenue and channel share (both in B2B ecommerce and mcommerce).
Eliminate friction from the buying experience, leading to better adoption and. loyalty
Create an integrated digital commerce system that would be capable of scaling as both revenue and new business would grow.
Leverage non-core business, including high-value training.
Xngage leveraged the EpiServer B2B (now Optimizely B2B) ecommerce platform to improve the Werner Electric Supply user experience. Utilizing out-of-the-box functionality for search, ERP integration, contracts, pricing, and ordering, they were able to develop quick-order (and reorder) capabilities and make the website a valuable tool for external AND internal users.
Linking their commerce site to a Product Information Management (PIM) System allowed for better merchandising and cross-sell opportunities. This was key as they also wanted to create a personalized user experience based on buying patterns.
Finally, the new site allowed for real-time inventory management by warehouse to enable faster local pick-up times for customers. And with punchout integration, or online store within a customer’s e-procurement system, customers could have a more self-service, turnkey purchasing experience.
The key to the website design - eliminating friction from the buying experience - taught leaders the importance of a timely and thorough digital transformation. With an increase in adoption, orders, and sales, they are continuing to refine their digital experiences to further lead well into the future.