Werner Electric Supply Partners With Xngage

Werner Electric Supply's B2B digital transformation created a frictionless buyer experience that resulted in an increase in adoption, orders, and sales.

Werner Business Challenges

  • Drive revenue and channel share (both in B2B ecommerce and mcommerce).

  • Eliminate friction from the buying experience, leading to better adoption and. loyalty

  • Create an integrated digital commerce system that would be capable of scaling as both revenue and new business would grow.

  • Leverage non-core business, including high-value training.

werner website on desktop and mobile

The Solution

Xngage leveraged the EpiServer B2B (now Optimizely B2B) ecommerce platform to improve the Werner Electric Supply user experience. Utilizing out-of-the-box functionality for search, ERP integration, contracts, pricing, and ordering, they were able to develop quick-order (and reorder) capabilities and make the website a valuable tool for external AND internal users.

Linking their commerce site to a Product Information Management (PIM) System allowed for better merchandising and cross-sell opportunities. This was key as they also wanted to create a personalized user experience based on buying patterns.

Finally, the new site allowed for real-time inventory management by warehouse to enable faster local pick-up times for customers. And with punchout integration, or online store within a customer’s e-procurement system, customers could have a more self-service, turnkey purchasing experience.

The Results

The key to the website design - eliminating friction from the buying experience - taught leaders the importance of a timely and thorough digital transformation. With an increase in adoption, orders, and sales, they are continuing to refine their digital experiences to further lead well into the future.

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