Mayer is one of the nation’s largest wholesale distributors of electrical products and equipment, connected solutions, lighting, digital tools, DataCom technologies, power distribution, and automation & control systems. They serve contractors, industrials, OEMs, integrators, institutions, government entities, utility providers, commercial businesses, and residential customers


Business Challenges

  • Mayer wanted the ability to scale its product catalog to begin including partner brands and suppliers' products.

  • Content management was difficult on the current hosting platform and did not allow content and landing page customization per brand or supplier.

  • Mayer wanted to sell solutions to their customers, not just singular products - Mayer needed to improve the searchability of the website to make it easier for customers to find the products they wanted.

  • Only 1% of current customers were using the website to self-service and to shop.

Increased Assortment with Customization at Scale

  • Xngage took Mayer's product catalog from 65,000 products to over 200,000 using Insite's ability to integrate product data from affiliate brands and suppliers - allowing customers to purchase these products directly on the Mayer website.

  • Insite's Content Management System (CMS) allowed Mayer to customize landing pages, product catalogs, and content for each supplier.

  • Xngage designed and implemented the Schneider Configurator tool which allows the customer to answer a series of questions to lead them to the best solution for them based on their needs.

The Results

As a result of the richer product catalog, solutions-focused configurator tool, and customized content, a much higher percentage of customers adopted the new e-commerce website.

Mayer was able to offer its customers an extensive product catalog including their own as well as affiliate suppliers' items - all of which can be purchased on Mayer's e-commerce website. This allowed Mayer to sell a higher volume of products and, combined with the Schneider Configurator tool, allowed Mayer to craft more end-to-end solutions for their customer base.

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