MarmonLink was using a 15-year old self-built e-commerce solution that was no longer a viable option as competitive pressure increased.
Outdated technology and extremely brittle integration with legacy systems was causing technical obstacles that impeded seamless online commerce processes both internally and for their customers.
The user experience of the old website was dated and difficult to use. Customers were leaving MarmonLink in favor of competitor websites.
Seamless E-Commerce Across 5 Websites
Using the B2B e-commerce platform InsiteCommerce, Xngage implemented a decoupled, ERP-agnostic online channel for seamless customer experience, straightforward content management, and merchandising capabilities.
This architectural style demanded a highly performant integration engine that was able to handle real-time ERP updates and changes while allowing marketers to control the content, presentation, and merchandising activities without IT involvement.
Sales increased 23% over the prior year and Customer Satisfaction improved by 40 points.
Xngage architected a scalable, multi-site solution to accommodate future websites for dedicated product assortments, national accounts, and a custom shopping experience for MarmonLink's targeted audience segments.
The unified central administration console of Optimizely B2B Commerce integrated with Oracle PeopleSoft ERP in a highly streamlined fashion so that all back-office operations are consolidated and standardized regardless of the number of e-commerce web properties being provisioned in the future. This also allowed customization of themes for the user experience across the 5 sites.
Legacy integrations used to run for 7+ hours overnight. The new data solution that Xngage implemented achieved runtimes under 40 minutes for the same amount of records.
You were flawless. You were excellent. You are great innovators and great partners. Thank you. Thank you. And thank you.
Jennie Stenback Vice President of Marketing, E-Commerce & Digital Strategy Marmon Link (a Marmon / Berkshire-Hathaway Co)