Business Challenges
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Product and Content Data was imported and managed manually using significant time and resources.
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There was no consistency or central repository for IPORT’s digital assets across their various brands and businesses. This limited their marketing efforts and prevented proper audience targeting. Further, IPORT lacked landing pages at a granular enough level to create a customer-curated shopping experience.
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The existing user experience and user interface design for IPORT on their previous hosting platform failed to deliver frictionless transactions for customers needing custom quotes, large orders, or special order products.
The Solution
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Xngage transitioned the IPORT website to Insite, allowing for true e-commerce with robust transactional abilities.
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The Optimizely B2B Content Management System (formerly Insite) allowed IPORT to create custom pages for their various products and brands, giving their marketing team autonomy in creating targeted landing pages and campaigns.
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Xngage’s user experience team designed a solution that helped Sonance’s consumers quickly navigate the site to get all the information they needed on IPORT’s products and solutions.
The Results
The new IPORT website was the first step in Sonance's B2B digital revamp. The B2C site offered an introduction to Insite's e-commerce capabilities that would help Sonance and iPort create a B2B portal for all their clients, from the purchasers to the architects who help install their products both commercially and residentially.
