Minnesota based 3Wire Group, Inc., a subsidiary of Marmon Berkshire Hathaway, is an industry-leading foodservice and beverage replacement parts distributor. 3Wire operates out of three separate distribution centers, supporting food and beverage customers coast-to-coast. 3Wire prides itself on their “commitment to quality and service” along with efficiency and customer satisfaction.
As a specialty distributor, 3Wire’s sales, IT and marketing teams rely heavily on Xngage's partnership in transforming their e-commerce channel with a recent launch of 5 distinct websites and continued collaboration in all things 'digital'.
Operating a 15-year old homegrown e-commerce solution was no longer a viable option as competitive pressure was too high.
Using outdated technology and extremely brittle integration with legacy systems was often causing technical obstacles impeding seamless online commerce processes.
As much as a new platform was needed, the organization was facing organizational changes that needed to be made.
For years, 3Wire had taken an approach to work around business exceptions and it needed a partner ready to lead the way to modernize, streamline, and simplify.
User experience of the old website was below standard and customer attrition to competitive sites was noticeable.
In selecting the purpose built, leading B2B e-commerce platform InsiteCommerce, 3Wire desired to create a decoupled, ERP-agnostic online channel for B2B customer experiences with strong content management and merchandising capabilities. This architectural style demanded a highly performant integration engine which was able to handle real-time ERP updates and changes while allowing marketers to control content, presentation and merchansizing activities without IT involvement.
To meet 3Wire's business objective to operate a unified and centralized e-commerce platform, Xngage has architected a scalable multi-site solution which is able to accommodate future websites for dedicated product assortments, national accounts, and other audience segments. While the e-commerce solution can make use of cleanly separated themes per site, the unified central administration console of InsiteCommerce has been integrated with Oracle PeopleSoft ERP in a highly streamlined fashion so that all back-office operations are consolidated and standardized regardless of the number of e-commerce web properties being provisioned in the future.
Xngage architected, designed and implemented a scalable, buffered messaging framework which was optimized and parallelized to achieve outmost performance objectives. While legacy integrations ran overnight for up to 8 hours, the new data pump achieves runtimes under 40 minutes for the same amount of records. This massive performance improvement has taken friction out of the process and continues to represent a major milestone in the modernization of 3Wire's IT landscape.
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